Why is it important?
Mastering marketing and branding skills will significantly enhance your business's online visibility, and strengthen your brand. In today's world, a strong and attractive online presence is key to a successful business as tourists plan their whole trip online. Therefore, creating a compelling image for your potential customers will help you to attract more tourists to your property, making your business more competitive and sustainable in the tourism industry.
 
"Good branding and marketing can set your business apart from all the others!"
 
Program Introduction
This marketing and branding program focuses on key elements that are needed to execute a successful marketing strategy, especially tailored for tourism accommodations. Marketing is creating the bridge between what you have to offer and what people are looking for. Your product can be great, but without people knowing about it they will never buy your product. Marketing is the act of letting people know that you are there with the most amazing product!
In addition to letting people know what you have to offer them, you need to make your offering look attractive and make sure it stands out, this is what we call branding. Branding is the process in which you create a distinct identity for your business in the minds of your target audience and for the general population.
 
Program content
The program will discuss important topics and concepts, this theoretical information will then immediately be connected to your own business. With assignments, you will start working on evaluating your own company and start thinking about opportunities that you can create.